Marketing in Richmond BC
HART Legal recently opened a new family law firm in Richmond, BC. Richmond is a fast growing community in Greater Vancouver with a massive Chinese population. A vast majority of senior Chinese people came from Hong Kong many years ago. The new immigrants are largely from areas of China such as Beijing or Shanghai. Richmond has an immigrant population of over 60%, the highest in all of Canada. Of that, 54.6% of Richmond’s population is of Chinese descent. Marketing in Richmond BC is difficult for a Canadian company because of the demographics.
As we spent more time in Richmond, it became clear that we could not market in the same way that we market our Victoria or Surrey family law firms. The population in Victoria is largely of Caucasian descent and most of the population speaks English. We needed to treat Richmond as if we were opening a new law firm in a foreign country.
After spending some time speaking with my Chinese friends and investors, I had asked them for help with our marketing plan. They recommended we stay away from our usual approach of Google Ads and focus on sponsoring Chinese events in the Vancouver community instead. They also suggested two websites I had never heard of before.
Personally these two websites seem very busy and I am weary of their legitimacy, however, I am told that they are the trusted websites for many of the Vancouver Chinese population. We are looking at doing some form of advertising on these two websites.
Marketing in Richmond BC is tricky. Our marketing plan is constantly developing and we are always looking for new and innovative ideas. If you have any ideas or feedback on what has worked for your company in marketing to a new demographic, please share it in the comments below.
Some information about HART Legal:
HART Legal focuses in the area of family law. We have locations in Victoria, Vancouver, Richmond, Surrey and Calgary. We are in the process of opening many new locations. You can learn more about our expansion plan here.
Our highly skilled team of family law lawyers work towards finding our clients the most cost effective resolution to their divorce or common law separation. We always assess the potential to settle family law disputes through alternative dispute resolution processes like mediation and/or arbitration, but our highly experienced litigation lawyers also know when to go to court to advance your claim. We have experience in all types of divorce and family law matters, from child custody disputes to high net worth property division.
Marketing in Richmond BC for the law firm:
We also understand that not all family law files fit the same retainer model, which is why we offer flat rates on a variety of uncontested divorce and family law matters including the following:
$999 for an uncontested divorce,
$1999 for an uncontested separation agreement
$2399 for an uncontested cohabitation/prenuptial agreement
$2499 for an uncontested adoption application
Richmond BC law firm:
5811 Cooney Road, Suite 305, South Tower
Richmond, BC V6X 3M1
Surrey BC law firm:
7404 King George Blvd., Suite 200
Surrey, BC V3W 1N6